We get this question almost every week in our Naperville showroom: should I put down hardwood or LVP on the main floor? The honest answer depends on who lives in the house and how long you plan to stay. Here's how we think about it.
What hardwood actually gives you
Real hardwood — we mostly install Turku EcoWood — can be refinished. Sand it, restain it, new floor. You can do that three or four times over 50+ years. That's the case for hardwood and it's a real one. A scratched oak floor in 2041 can look brand new again. LVP can't do that.
Hardwood also has character that printed-vinyl planks still can't quite match. Grain variation, real texture, the way it warms up in afternoon light. If you care about that, you'll know.
Price: plan on $16-25/sq ft installed for the species and grades we stock. A 1,200 sq ft main floor lands around $22k-30k.
What LVP actually gives you
LVP is waterproof. Not water-resistant — actually waterproof. A dishwasher leak, a dog accident, a kid with a juice box — none of it hurts the floor. For a busy house with real life happening in it, that matters.
It's also quieter than people expect with a good attached pad, and the wear layer on our better lines (like Antiquity from Engineered Floors) holds up to dog nails and dragged furniture better than a site-finished oak.
Price: $9-14/sq ft installed for the lines we'd actually recommend. Same 1,200 sq ft main floor lands around $12k-17k.
Our honest recommendation
For most families in Naperville, Aurora, Plainfield — kids, pets, the dishwasher that might leak someday — LVP wins on practicality. We install a lot more LVP than hardwood now, and most of those customers had hardwood on their list when they walked in. Once we lay the samples out and they feel the Antiquity planks, the conversation shifts.
Hardwood still wins in two situations:
- You're staying 20+ years. The refinish math works out. Hardwood properly maintained will outlast three LVP floors.
- Formal spaces. Dining rooms, studies, a front entry foyer that doesn't see daily chaos. Hardwood there looks right in a way LVP doesn't, and it won't get the abuse that pushes people to LVP in the first place.
The hybrid approach
We do this job a lot: hardwood in the formal living/dining, LVP through the kitchen, mudroom, and family room. Matched stain tones, clean transition at the threshold. You get the character where it shows and the practicality where it counts. Costs more than all-LVP, less than all-hardwood, and makes sense for a lot of homes.
What to do next
If you're genuinely torn, the fastest way to decide is to see samples in your own light. We bring a curated set to your house — hardwood and LVP side by side in the actual rooms — at no cost. Book an in-home visit here or start with Floor-E to narrow the options.
Whatever you pick, both come with our lifetime installation warranty. The product warranty varies by manufacturer, but our labor is covered as long as you own the house.

